Are the majority of consumers shifting towards sustainable packaging?

Consumer concerns over plastic packaging

In November 2023, Focaldata conducted a survey across Europe, commissioned by Eviosys, a prominent metal packaging leader. The survey results uncovered a significant shift towards sustainability during the festive season. Over 87% of participants expressed concern over the wastefulness of packaging materials, with plastic pollution being particularly alarming, as 59% voiced frustration with its dominance in supermarkets.

Rise of eco-friendly alternatives: Metal packaging takes the lead

Despite these concerns, consumers are increasingly turning to eco-friendly alternatives. A staggering 57% indicated a willingness to pay more for products housed in sustainable packaging, with metal emerging as the clear frontrunner. Its eco-credentials, including recyclability and durability, resonate with 63% of respondents, positioning metal as a more sustainable option than plastic.

Metal packaging: A sustainable choice with environmental credentials

Metal packaging’s environmental benefits are undeniable. Its recyclability influences purchasing decisions for 82% of respondents, while 94% are already repurposing metal gift tins for various uses, showcasing its versatility. With growing awareness of environmental issues, consumers are gravitating towards metal packaging for its sustainability and practicality.

Growing preference for metal packaging during the gifting season

With the festive season underway, the survey reveals a growing preference for gifts packaged in metal. Not only does metal packaging align with consumer values of sustainability, but it also appeals to aesthetic preferences. Thirty-eight percent of respondents favour metal for its premium look and feel, reinforcing its position as a sustainable and stylish packaging.

Two hands protecting our planet Earth

Eviosys' commitment to sustainability: Leading the change towards a greener future

Laetitia DURAFOUR, Marketing Director at Eviosys, underscores the company’s commitment to driving sustainable change in the packaging industry. “As consumer awareness grows, Eviosys remains at the forefront, offering metal packaging solutions that blend sustainability with style. With metal emerging as the eco-friendly choice, Eviosys stands firm in leading the charge towards a greener, more sustainable future in packaging.”