Are the majority of consumers shifting towards sustainable packaging?

Rise of eco-friendly alternatives: Metal packaging takes the lead

Despite these concerns, consumers are increasingly turning to eco-friendly alternatives. A staggering 57% indicated a willingness to pay more for products housed in sustainable packaging, with metal emerging as the clear frontrunner. Its eco-credentials, including recyclability and durability, resonate with 63% of respondents, positioning metal as a more sustainable option than plastic.