The lockdowns reminded us that our health, along with simple, everyday life is more
important than everything else. There was a sense of uncertainty, with one
exception – life is short. Ideals have been questioned: how can we rethink this happiness
so that it is accessible?
56% of global consumers have sought out comfort foods, such as confectionary, more than usual this year. 62% reported that they like to enjoy moments of indulgence where they pay little to no attention to nutritional intake in moments of ‘pure hedonism’. (FMCG Gurus, 2020)
In our quest for happiness, people found reassurance in their everyday lives through nostalgia, playful entertainments and childish pleasures.