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Inclusivity
Inclusive Society Building: Strategies for Innovation
What is inclusivity ?
Being inclusive is being accessible to everyone
Think about exclusivity: it is exclusive to some people.
Being inclusive is the opposite. Everyone can read it, use it, see it etc.
Being inclusive is to integrate all the members of the society in its reflexion, even minority.
It is different from diversity and integration. But it is also integrated in the CSR.
A social organisation is inclusive when it makes sure it is accessible for everyone
without occulting the single needs and desires.
With her brand Fenty, Rihanna was one of the first to get inclusivity on the spotlight: she developed 50 shades of makeup foundations and helped raise awareness on the topic of inclusive marketing.
Why does inclusivity resonate in our society today?
1/ The relationship with others is evolving: from self-care to care
More than 40% of people say that the pandemic made them realize that they needed to focus more on others than on themselves. (Accenture, Global, 2021)
There is a need to reconnect to humanity. Well-being becomes correlated with empathy. Emotional connections are vital.
2/ The new standard is to be non-standard
Expectations are no longer towards a smooth and desirable communication, but rather towards an authentic image of the brand and the people who compose it.
People show their differences and their vulnerability: #Vulnerable shows 440 millions of views on TikTok.
3/ The product adapts to the consumer and not the other way around.
2/3 of consumers are ready to change brands or buy another product if they are not satisfied with the information they receive (Opinion way, 2021).
Brands and distribution channels are multiplying, letting the consumers with many options to choose from.
How to innovate for an inclusive society ?
1/ Rethinking product development
Methods are being developed to generate innovations that fit into an inclusive society.
One example is the Design for All method, which lists the following criteria as constraints in the creation: respectful of diversity, safe, healthy, functional, easy to understand, ecological, affordable, aesthetic.
Some products are then completely deconstructed to be rethought according to these constraints.
In an exciting leap forward for inclusivity in packaging, Eviosys introduces Ecopeel™—a game-changer in the canned food industry. Just as cosmetics cater to diverse needs, our sleek peelable foil celebrates inclusivity by offering endless customization options. From logos to product imagery, Ecopeel™ invites everyone to embrace sustainability and convenience in their own unique way.
Eviosys’ Braille micro-embossing technology epitomizes inclusivity in packaging, recognizing the diverse needs of consumers worldwide. With over 2.2 billion visually impaired individuals globally, accessibility is not just an option but a necessity. Through our innovative ‘Scan me’ feature in Braille and raised QR codes, we empower brands to bridge the accessibility gap, providing vital product information and enhancing usability for all. By seamlessly integrating inclusivity into packaging design, Eviosys ensures that every individual feels valued and included, regardless of ability, thereby fostering a more inclusive and equitable world.
Eviosys’ groundbreaking Orbit closure represents a significant step towards inclusivity in packaging. With its design aimed at universal ease of use, Orbit ensures that opening food containers is no longer a challenge for individuals of all ages and hand strengths. By reducing opening torque and providing easy re-closing capabilities, Orbit empowers everyone, regardless of physical ability, to access their food with ease and dignity. Inclusivity isn’t just a feature of the Orbit closure; it’s a fundamental principle driving its design, ensuring that everyone feels valued and included in the everyday task of enjoying their meals.
This is what Nike designers did with the Go Flyease line. They started by developing a pair of sneakers that can be put on without hands and without having to bend over.
Tyler The Creator launched a nail polish line made for both men and women. Colors, packaging and communication are made to resonate with both women and men.
Beyond the product, packaging has a major role to play in inclusivity.
Innovations focus on how to make packaging inclusive: easily understandable and usable by all.
Degree, a brand of Unilever, has developed different inclusive solutions. They have done it in collaboration with a diverse disability community – which is key to build adequate solutions.
They offer accessories to plug to all their deodorants to facilitate the use. And they also developed a deodorant call INC, which responds to all the criteria listed from design for all.
1. Lancôme also puts inclusivity in the heart of their innovation process with their latest launch Hapta. It is an intelligent packaging that helps people to apply lipstick, including people with limited upper body mobility.
2. L’Oreal developed Brow magic, in collaboration with Prinker, the expert in ephemeral tattoos. Brow magic is a very simple to use accessory to draw the perfect brows according to the face. It has been developed to be used by all people, including people with limited upper body mobility.
1. Shiseido’s sunscreen packaging is also inclusive with the shape easy to grab, easy to apply and easy to lift up. A great contrast between colors makes it easy to read, except at the bottom of the packaging.
2. Saloni Jain is a student designer who worked on cans with a triangle shape to make it easier to grab.
1. NaviLens is a QR code that can be read from far away by a phone and which can deliver audio content.
2. Eviolink is a new technology launched by Eviosys. It is now possible to print an unique QR code on each packaging to manage the supply chain, but also to interact with each consumer in a personalized way. It is also a way to give information to visually impaired people.
How to innovate for an inclusive society ?
2/ Innovating for an inclusive communication
In communication, messages are evolving towards inclusivity, following 3 major ideas:
Addressing the entire audience, exploring other stories and representing realities.
Stereotypes are not welcomed anymore, and communication is moving towards another reading of society.
For example, Unilever has deleted the word “Normal” from all its packaging, making sure there is no norms in term of beauty.
Pampers explores other stories by asking famous dads to play along in their commercial, taking care of their babies.
Revlon innovates in its pictures by representing realities: the colors of dyes might not have changed, but the people that are shown yes. Dyeing is not necessarily for women with long hair, it can also be for men, for women with short hair etc.
Another example is Collina Strada which highlights different morphologies for their creations is each of their lookbook.
3/ Capitalizing on an inclusive team
How to innovate for an inclusive society ?
Innovation and creativity for an inclusive society will come from inclusive team. Workplaces are capitalizing on differences to develop collective intelligence.
Deloitte led a study that showed that companies had +60% of chances to see profit and productivity rising, to have a better reputation, to better attract and retain talents or even to generate more creativity and innovation when they were driving an inclusive policy.
Almost 50% of people think that their companies should rise diversity and inclusivity on their workspace (Glassdoor study)
Eviosys launched the #Break The Bias in 2022.
This initiative gives a voice to the women who work at Eviosys, to show how they are setting an example by their actions to break the bias.
